Online Video Platform Market: Global Market Sales, Consumption, Demand and Forecast 2020 – 2026

 

The global Online Video Platform Market is projected to observe immense revenue expansion due to the rising demand for developing and hosting online video content using innovative cloud-based technologies. Additionally, the growing preference of the global population towards various video streaming services would also foster the market share.

The market is also projected to witness significant growth due to the increasing popularity of digital media across the globe. Likewise, the growing penetration of smartphones and interned across the world is likely to encourage online video content consumption and proliferate the market outlook. In fact, according to the smartphone penetration forecast of GSMA, global smartphone adoption would hit 79% by the end of 2025. Most notably, the regions that are  presently lagging behind would be witnessing particularly strong growth.

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Global Market Insights Inc. estimates that the online video platform market would likely surpass a valuation of $3 billion by the end of 2026.

 

In terms of type, the industry is estimated to witness tremendous growth over the analysis period due to the rapid expansion of the video analytics segment. In fact, the segment is projected to expand at a CAGR of more than 18% through the forecast timespan. This projected growth is ascribed to the increasing number of well-established enterprises that are adopting advanced analytics. The platform offers content managers and broadcasters information about the viewing patterns, which effectively helps them formulate a well-researched content strategy. Video analytics also helps firms monitor the live streaming data in real time and enables the gathering of customer interactions and KPI measurements from numerous media channels.

 

The rising adoption of different online video platforms by a growing number of content creators is projected to drive the application segment over the coming years. In fact, the content creator segment is likely to expand at a healthy CAGR of 16% throughout the forthcoming timespan. Increasing demand for quick creation of video content that would be visible on several streaming platforms is augmenting the segment outlook. These platforms have in-built templates and client data for rapid creation of video content. In addition, attributing to the growing amount of consumer internet traffic that generated due to video content, several companies are adopting advanced video platforms in order to increase their market revenues. 

 

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On the regional front, the growing penetration of cloud and internet is slated to drive the online video platform market in Europe. In fact, the region is expected to hold more than 23% of the overall market size by the end of 2026. The creation of new video platforms by local market players is further complementing the regional market outlook. Taking May 2020 for instance, Minute Media, a UK-based technology company launched its new video Publishing-as-a-Service solution, Voltex Video. This new solution consists of video technology tools that effectively help companies improve content reach and customer engagement. The new launch helped Minute Media to offer creative solutions to media enterprises and content developers. 

 

Key companies operating in the market are increasingly focusing on strategic acquisitions particularly of creative online video platform providers. Taking April 2019 for instance, Brightcove, a leading US-based provider of cloud-based services for video, reportedly acquired online video platform business of Ooyala, a renowned cloud video technology provider. This deal helped the firm to gain a competitive edge over others in the market.

 

The competitive landscape of the online video platform industry is inclusive of players such as MediaMelon, INC., Limelight Networks Inc., Kaltura Inc., Frame.io, Inc., Ensemble Video, Endavo, Dacast, Comcast Technology Solutions, Cincopa, Brightcove Inc., and Akamai Technologies among others.

Browse key industry insights spread across 250 pages with 248 market data tables and 25 figures & charts from the report, Online Video Platform Market in detail along with the table of contents:

https://www.gminsights.com/industry-analysis/online-video-platform-ovp-market

Report Content

Chapter 3.    Online Video Platform Industry Insights

3.1.    Introduction

3.2.    Industry segmentation

3.3.    Impact of COVID-19 outbreak

3.3.1. Impact by region

3.3.1.1.    North America

3.3.1.2.    Europe

3.3.1.3.    Asia Pacific

3.3.1.4.    Latin America

3.3.1.5.    Middle East & Africa

3.3.2. Impact by value chain

3.3.3. Impact by competitive landscape

3.4.    Technological evolution

3.5.    Industry ecosystem analysis

3.6.    Technology & innovation landscape

3.6.1. Video on Demand (VoD)

3.6.2. Over the Top (OTT) platform

3.7.    Regulatory landscape

3.7.1. North America

3.7.1.1.    FCC Guidelines

3.7.1.2.    Community Content Standards - Canada

3.7.2. Europe

3.7.2.1.    General Data Protection Regulation

3.7.2.2.    Broadcasting, media and entertainment law - Germany

3.7.3. Asia Pacific

3.7.3.1.    National Administration of TV and Radio (NATR) – China

3.7.3.2.    Code for Self-Regulation of Online Curated Content Providers

3.7.4. Latin America

3.7.4.1.    ANCINE's Normative Instruction 95/2011 - Brazil

3.7.5. MEA

3.7.5.1.    Nigeria Communications Act (2003)

3.8.    Industry impact forces

3.8.1. Growth drivers

3.8.1.1.    Growing internet users across the world

3.8.1.2.    Rising smartphone users across the globe

3.8.1.3.    Increasing demand for online video marketing tools

3.8.1.4.    Growing demand for online video content

3.8.1.5.    Surging demand for video analytics tools

3.8.2. Industry pitfalls & challenges

3.8.2.1.    Data security concerns

3.8.2.2.    Strict government regulations regarding online video content

3.9.    Porter’s analysis

3.10.    PESTEL analysis

3.11.    Growth potential analysis

 

About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

 

Contact Us:

Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com

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