Global Location Analytics Market Research Report 2020 Overview, Territorial Outlook, Technology, Demand and Estimate 2026
The location analytics market expansion will be
driven by the increasing demand to pull out additional insights from the
geolocation information and business data. The utilization of location
analytics solutions is recently helping in tracking potential COVID-19 virus
carriers through contact tracing methodology. The contact tracing process is
basically a form of location-based analytics where insights are gathered from
extracted data in-line with an additional layer of geo-location information.
The growing demand to fetch additional business
supportive information from both geographical and transactional data is
expected to foster industry expansion. These solutions help organizations to
merge location and sales data to identify profitable opportunities.
According to a Global Market Insights, report, global
location analytics market size is poised to surpass US$30 billion by 2026.
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These systems also allow companies to evaluate
their sales revenue based on territories and marketing campaigns. Additionally,
the advancement of analytical and mapping tools is facilitating professionals
to efficiently analyze business information and support business expansion.
Notably,
the reporting and visualization segment are poised to grow considerably between
2020 and 2026. A location analytics solution is utilized to visualize and
report business data in a geographic context that helps in targeting potential
customers, market and other business opportunities.
With the
help of customized geospatial report, companies can locate a specific problem
and make business decisions accordingly. Companies heavily reply on location
analytics solutions for advanced reporting to extract actionable insights from
spatial data.
The
outdoor positioning segment is likely to account for a major share in the
upcoming years. Organizations functional in a broad geographical region locate
business assets and opportunities globally with the help of location data
analytics.
These
systems also provide meaningful and in-depth business insights with the help of
outdoor location intelligence. The advanced analytics and location awareness
technology allow companies to outline business plans for broader geographies
and to locate customers and important business metrics in real-time outdoor
locations.
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The
application of location analytics solutions & services in supply chain
planning and optimization will grow significantly in the upcoming years. The
use in supply chain management helps organizations to identify obstacles and
potential delays in logistics. This further allow companies to optimize the
effectiveness of the supply chain by reducing lead time and increasing damage
performance.
The
location analytics solutions demand in the healthcare sector has increased
substantially in recent past. In a bid to identify and locate growing number of
COVID-19 patients, the utilization of geospatial data has helped drastically.
Public and private healthcare agencies are getting remarkable support from
location-based platforms offered by various companies.
For
example, in June 2020, ESRI Saudi, in co-operation with the Ministry of Health,
Saudi Arabia, introduced real-time dashboard for COVID-19 information with
geography-based statistical data. The COVID-19 dashboard is used to monitor and
analyze the coronavirus cases across the country through the real-time
location-based information network.
The Asia
Pacific location analytics industry is expected to account for nearly 25%
market share by 2026. The regional industry expansion will be augmented by the
growing demand for location-based data for effective decision-making process
across companies in countries like India, China, and Japan. For example, a
Japan-based location data provider, ZENRIN, joined hands with Here Technologies
in June 2020, to provide location-based data services to enterprise customers.
Prominent
companies in the industry are providing comprehensive suite of location
analytics to government defense agencies. For example, the UK Ministry of
Defense and ESRI UK came together in a three-year long strategic geospatial
partnership in July 2020. Under the partnership, the Ministry of Defense UK got
assistance from ESRI UK in strategizing land, maritime, and air defense
technology services.
Browse key industry insights spread across 300 pages with 420 market
data tables and 29 figures & charts from the report, Stroke Management
Market in detail along with the table of contents:
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Report Content
Chapter 3 Location
Analytics Industry Insights
3.1 Introduction
3.2 Industry
segmentation
3.3 Impact of COVID-19
outbreak
3.3.1 Global outlook
3.3.2 Regional outlook
3.3.2.1 North America
3.3.2.2 Europe
3.3.2.3 Asia Pacific
3.3.2.4 Latin America
3.3.2.5 Middle East
& Africa
3.3.3 Industry value chain
3.3.3.1 Location
analytics providers
3.3.3.2 Marketing
& distribution channel
3.3.4 Competitive
landscape
3.3.4.1 Strategy
3.3.4.2 Distribution
network
3.3.4.3 Business
growth
3.4 Location analytics
industry ecosystem analysis
3.5 Technology &
innovation landscape
3.5.1 Real time data
streaming
3.5.2 Location
intelligence based social media
3.5.3 Autonomous
mobility
3.6 Regulatory
landscape
3.6.1 North Carolina
Geographic Information Coordinating Council (GICC)
3.6.2 American Society
for Photogrammetry and Remote Sensing (ASPRS)
3.6.3 Environmental
Protection Agency (EPA), U
3.6.4 Bureau of
Geographic Information Systems, New Jersey
3.6.5 National Spatial
Data Infrastructure (NSDI) Act, Japan
3.6.6 National Oceanic
and Atmospheric Administration (NOAA)
3.7 Industry impact
forces
3.7.1 Growth drivers
3.7.1.1 Rising use of
spatial data and analytical tools
3.7.1.2 Growing need
of geographic predictive analytics
3.7.1.3 Increasing use
of location-based applications among consumers
3.7.1.4 Growing uptake
of location analytics technology in disaster management applications
3.7.1.5 Integration of
location-based mapping systems with business intelligence systems
3.7.2 Industry
pitfalls & challenges
3.7.2.1 Lack of
uniform regulatory norms
3.7.2.2 High initial
cost of deployment
3.8 Growth potential
analysis
3.9 Porter’s analysis
3.10 PESTEL analysis
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