Global Online Grocery Market Growth Rate By End-User Application and Aggressive Landscape Analysis 2020-2026
The global expansion of the online grocery market is due to the convenience and benefits that it offers to the customers. Advantages such as lucrative discount offers, provision of same-day home delivery, a wide array of products, instant customer support service, are some key factors that attract a customer base to purchase everyday goods from these online grocery platforms.
As per a survey by LocalCircles, it is estimated that
nearly 52% of shoppers of online grocery found the e-commerce grocery software
application useful during the COVID-19 lockdown.
Additionally, about 32% of online shoppers of
groceries placed one or more orders on a weekly basis.
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The shutdown of physical retail stores due to
the outbreak of the COVID-19 has resulted in a large number of consumers
purchasing online groceries through digital platforms. The coronavirus crisis
has led to high conversion rates of new online shoppers and has influenced the
existing customers to buy in volume. Reportedly, nearly 22% of Canadian
consumers had opted for online grocery shopping during March and May 2020, as
compared to 4% before the COVID-19 crisis.
The
pandemic has influenced customers to maintain this buying pattern, which will
have a significant long-term impact on industry growth. According to a Global
Market Insights, Inc, industry analysis, global online grocery market size will
surpass US$1 trillion by 2026.
The Asia
Pacific online grocery industry forecast will be augmented by the existence of
a large number of companies majorly in India, Japan, and China. The prominent
firms are extensively expanding their foothold mainly in tier 1 and tier 2
cities across several countries in the region.
Notably,
Amazon India extended its newly launched Amazon Fresh grocery offerings in
India across Pune, Chennai, Kolkata, and Ahmedabad cities in November 2020. The
market is projected to experience considerable growth in the upcoming years on
account of the presence of numerous firms emphasizing on expanding their online
grocery business across the Asia Pacific region.
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Consumers
highly prefer online grocery store to buy a wide range of fresh dairy and
breakfast products. Companies such as Grofers, Paytm Mall, FreshDirect, Amazon,
Grocio, Violife, among others dominate the delivery of online dairy.
The
prominent firms are offering lucrative discounts and rapid online grocery
delivery options to draw customer’s attention and elevate market share. For
example, a subsidiary of Mondelēz International, Enjoy Life Foods, offers its
new customers a 15% discount on their first purchase of dairy products, along
with free online grocery delivery on orders worth more than US$49.
The
global online grocery industry especially in developed countries is highly
competitive, due to the presence of a growing number of online grocery
retailers serving a considerably limited population. Leasing companies
functioning in the global market are Walmart Stores, Inc., Safeway, Inc.,
AmazonFresh, LLC, My Brands, Inc., NetGrocer.com, Inc., Fresh Direct, LLC,
ShopFoodEx, Schwan Food Company, mySupermarket Limited, and Koninklijke Ahold
Delhaize N.V.
Browse key industry insights spread
across 300 pages with 268 market data tables and 30 figures & charts from
the report, Online Grocery Market in detail along with the table of
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Report Content
Chapter 3 Online
Grocery Industry Insights
3.1 Industry
segmentation
3.2 Impact analysis of
coronavirus (COVID-19) pandemic
3.2.1 Global outlook
3.2.2 Regional outlook
3.2.2.1 North America
3.2.2.2 Europe
3.2.2.3 Asia Pacific
3.2.2.4 Latin America
3.2.2.5 MEA
3.2.3 Industry value
chain
3.2.4 Competitive
landscape
3.3 Industry ecosystem
analysis
3.3.1 Software
providers
3.3.2 System
integartors
3.3.3 Technology
providers
3.3.4 Cloud service
providers
3.3.5 Liscence
providers
3.3.6 Third party
payment issuers/providers
3.3.7 Advertising
& marketing
3.3.8 Distributors
3.3.9 Vendor matrix
3.4 Technology &
innovation landscape
3.4.1 Biometric
3.4.2 Blockchain
3.4.3 Robotics
3.4.4 AI & machine
learning
3.5 Regulatory
landscape
3.5.1 North America
3.5.2 Europe
3.5.3 Asia Pacific
3.5.4 Latin America
3.5.5 MEA
3.6 Industry impact
forces
3.6.1 Growth drivers
3.6.1.1 Attractive
marketing strategy and promotional activities by key players
3.6.1.2 Emerging
technology such as voice assistance and delivery robots in North America
3.6.1.3 Adoption of
robust business model by market leaders to target small towns in Europe
3.6.1.4 Rising demand
for fiction free shopping in Asia Pacific
3.6.1.5 Growing
investments to develop e-commerce industry in Latin America and MEA
3.6.2 Industry
pitfalls & challenges
3.6.2.1 Management of
perishable groceries
3.6.2.2 High operating
costs
3.7 Growth potential
analysis
3.8 Porter’s analysis
3.8.1 Supplier power
3.8.2 Buyer power
3.8.3 Threat of new
entrants
3.8.4 Threat of
substitutes
3.8.5 Internal rivalry
3.9 PESTEL analysis
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